Project Overview: The launch of an eCommerce platform for the Thomson Reuters, which enabled the sale of legal and tax research products. .

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Involvement:

• Launched a Beta and MVP version of the platform

• Developed a product roadmap for both Legal and Tax products

• Own a robust test and learn backlog for further optimization of the platform

• Led and oversaw 4 scrum teams

• Managed and onboarded 2 product managers

• Oversaw UX/UI activities

• Defined KPIs 

• Worked cross functionally across the business: Marketing, Business Strategy, Analytics, Design, Technology and Accessibility

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Outcomes:

• 39% increase in Pure Digital New Sale Orders for Westlaw and Practical Law 

• Increased conversion rate from 0.96% to 1.10% for Westlaw and 0.46% to 0.63% for Practical Law

• Average order value of 23% compared to 2022 targets

• Exceeded 2022 sales in first quarter of 2023

• Built a robust test and learn plan for further optimization of the platform

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