Project Overview: Full UX review of current buying experience for the AgriClear platform, identifying pain points for end users and providing updated requirements based on customer findings. 

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Involvement:

• Business requirements gathering 

• Web analytics analysis

• Competitor reviews 

• User research and analysis

• Product strategy 

• Vendor management

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Outcomes:

• Refined user journeys 

• Functional requirements list

• Persona definition

• Customer experience boards

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